- Betrouwbaar / betrokken
- Besluitvaardig / daadkrachtig
- Innovatief / spontaan
- Rust(ig) / flexibel
- Optimistisch / positief

Aug.2010 – Febr.2014 Mazda Motors Netherlands
Director Sales & Marketing
Responsible for 15 head office staff
Responsibilities:
- Sales of vehicles (total 6.000 units)
- Dealer Development
- Product Marketing of vehicles
- Ordering Planning & Logistics Vehicles
- Marketing Communications
- CRM Program

Main Duties:
- Create a team spirit where the team will work in a Daring, Ingenious, Coaching and Fun way to achieve our objectives on a base of trust
- Responsible for Sales & Marketing Budget. (Available on request)
- Yearly budget setting in Volume and Marketing costs
- Sales of vehicles through dealernetwork and Fleet & Lease channels
- Creating a dealernetwork coverage with the goal of reaching 2% Market Share (current 1,3%), and 2% net profit (current <0,2%)
- Create model line-up appropriate for local marketing.
- Set pricing and specs
- Order and plan monthly production volume vehicles
- Create Marketing Communications activities to build the Brand a support sales
- Maintain Customer Relation Program with the goal to create “Raving Fans”

Nov. 2008 – July 2010 Mitsubishi Motors Europe
General Manager Sales & Marketing, Aftersales Management
Responsible for 25 European head office staff & 36 European countries
Responsibilities:
- Sales Parts & Accessories (385 mio nett sales)
- Product development spareparts
- Product development Accessories
- Pricing strategy
- Development Road assistance program
- Development Customer Loyalty programs
- Set up merchandise program
- Create special action models (SAM’s)
- European CSR (Customer Satisfaction Review) program

Main Duties:
- Turnover & profit AS
- Create marketing programs to increase turnover
- Develop parts & accessory programs according needs and strategy
- Develop Customer loyalty programs
- Increase European Aftersales marketshare
- Control logistical cost & profit
- Create European accessory brochures

May 2007 – Oct. 2008 Mitsubishi Motors Sales Nederland B.V.
General Manager Sales
Responsible for 21 head office staff
Responsibilities:
- Sales Passenger vehicles (8.500 units)
- Sales Commercial vehicles including trucks (350 units)
- Governmental sales + Fleetsales & Leasing (1.200 units)
- Dealer Development (75 contracts pass. + 25 trucks) including commercial training programs
- Ordering & Logistics
- Field force After Sales ( 25 mio nett sales)

Main Duties:
- Sales Passenger cars
- Sales Trucks
- Increase sales in business through dealer fleetsales program
- Increase After Sales coverage / profit / turnover
- Maintain & develop dealernetwork by volume & profitability
- Negotiate volume / support with European head office
- Order new units in correct specification
- Secure Profit & Loss company

April 2005 – April 2007 Mitsubishi Motors Sales Nederland B.V.
General Manager Marketing
Responsible for 21 head office staff
Responsibilities:
- Marketing
- Ordering & Logistics
- After Sales
- Field force After Sales

Main Duties:
- Follow sales activities of Mitsubishi and act accordingly
- Follow market activities and act accordingly
- Initiate marketing incentives / activities and brief communications agency
- Follow spendings of sales incentive and marketing and communication budget
- Setup short- (3mnths), medium(1yr)- and long term(4yrs) business plan and present towards head office
- Report sales and marketing activities towards head office
- Introduce models to the market / phase out models
- Maintain sufficient stock levels to support sales (Ordering & Logistics)
- After Sales same activities


July 2004 - Mitsubishi Motors Sales Nederland B.V.
March 2005 Manager Services and After Sales
Responsible for 17 head office staff
Duties:
- Reorganise total After Sales activities
- Setup yearly After sales marketing plan
- Follow After Sales turnover by field force
- Planning and ordering cars at factories
- Organising logistics activities from factories to dealers
- Follow market activities (sales, segments, forecasts) Marketing Intelligence

July 2003 –
June 2004 Mitsubishi Motors Sales Nederland B.V.
Manager Marketing & Services
Responsible for 9 head office staff
Duties:
- Follow product / price positioning Mitsubishi models against competitors
- Introducing new models / phase out models
- Follow market activities (sales, segments, forecasts)
- Planning and organising marketing activities
- Setup yearly marketing plan
- Planning and ordering cars at factories
- Organising logistic activities from factories to dealers
- Initiate market activities for After Sales



Aug.1999-Jan.2003 Fiat Auto Poland, Warsaw, Poland
Director Spare Parts and Accessories for the Polish market
Responsible for 35 head office staff
Duties:
- Implement company strategy from headquarters
- Achieving sales targets throughout Polish dealer network
- Recruiting, training and co-ordinating field staff to support sales throughout the dealer network
- Initiating promotional and marketing campaigns to support sales
- Developing and implementing after sales programmes to increase sales and customer loyalty
- Managing warehouse for spare parts and accessories, monitoring stock levels, turnover, logistics and service level
- Managing purchasing from local suppliers and from head office in Italy

1996-2000 Fiat Auto Nederland B.V., Amsterdam, The Netherlands
Manager Marketing Spare Parts and Accessories and Logistics for the Dutch market
Responsible for 16 staff
Duties:
- Achieving sales budgets throughout Dutch dealer network
- Training and co-ordinating field staff to support sales
- Creating promotional and marketing campaigns to supports sales
- Developing and implementing after sales programmes to increase sales and customer loyalty
- Managing logistics from central warehouse in Trappes, Paris
- Managing purchasing of accessories from local suppliers

1992-1995 Fiat Auto Nederland B.V., Amsterdam, The Netherlands
Team Leader Marketing After Sales Spare Parts and Accessories, responsible for 4 staff
Duties:
- Creating promotional and marketing campaigns to support sales
- Develop accessories line for local market
- Maintaining contact with local suppliers
- Preparing marketing plan
- Developing local invoicing system for accessories direct from supplier
- Developing accessories catalogues

1998-1991 Alfa Romeo Nederland B.V., Amsterdam, The Netherlands
Technical Commercial employee
(From Oct. 1992 merged with Fiat Auto Nederland B.V.),
Duties:
- 50% working for spare parts, helpdesk, invoicing, ordering etc.
- 50% working for after sales, CSI, dealer analysing, special tools, helpdesk technical questions, etc.

- Golf
- Football
- Tennis
- Outdoor